STORY-BASED MARKETING
EXPERIENCES YOUR CUSTOMERS
WILL LOVE.
Convert visitors into customers
Marketing messaging that sells
Grow your brand impact
You have a marketing problem when…
You need to get the word out
The community around you isn’t what it could be
Is your website is not selling
The people you serve aren’t achieving everything they hope to
Your marketing message is confusing customers
If you need an engaged fan-based, a bigger mailing-list, and more sales. Then you have a marketing problem.
Customers buy from brands that they understand the easiest.
Effective marketing needs repeatable systems that work.
People don't buy the best products & services
“They buy the products that communicate the clearest.”
Marketing strategies that will grow your business
What makes us different
Story-Based Marketing
Customers love brands that invite them into a story. A story that helps the customer feel like a hero and positions the brand as a guide.
Understanding Human Psychology
Story is a sensemaking device for the brain. Conveying marketing messages in a way the brain understands, means a higher likelihood of being remembered.
Eco-systems that work
Whether offline or online. Every business has and needs a sales funnel. A perpetual system to attract, nurture, convert and retain customers.
Give your business the storytelling advantage.
Here’s how it works.
1. Book A Strategy Call
Receive an audit of where you are, along with improvement suggestions.
2. Select a Success Plan
Select from our range of solutions to will help you achieve the result you’re looking for.
3. Implement & Launch
We execute according to the plan, tweak, and watch your business grow.
Pricing
Select a package
The Story Advantage Club
Learn how to market yourself like a pro.
We host free and paid premium web classes and courses to help you own your industry.
Story Advantage Package
Starting from- Compelling Brand Story
- Winning Sales Pitch
- Marketing Strategy
- Advertising Campaigns
- Website Wireframe
Fractional CMO
Starting from- Everything in Story Advantage
- In-depth analysis of marketing campaigns
- Monthly marketing strategy
- Email campaigns
- Advertising campaigns
Your marketing should be a simple, repeatable process that grows your business.
We understand what it’s like to spend money on marketing that drains funds and yields no result.
So we help you implement marketing strategies that create a return on your investment.
Customer Success Stories
Barry Mitchell
Daleen Pretorius
Marlon and his team at Focal Shift developed and delivered a tailored and cost-effective social media campaign. They answered all my questions, and left no stone unturned!
Lead Consultant
Marlon August
Most businesses struggle to effectively position themselves. Not just with outbound communication but internal too. As a certified StoryBrand Guide and 15+ years marketing various brands, I am trained to help business leaders deploy impactful marketing strategies that will grow your business and unify your teams.
Marlon August
Most businesses struggle to effectively position themselves. Not just with outbound communication but internal too. As a certified StoryBrand Guide and 15+ years marketing various brands, I am trained to help business leaders deploy impactful marketing strategies that will grow your business and unify your teams.
Our Projects
Convert Visitors Into Customers
Crossfit Aurum
Crossfit Aurum is a long established certified Crossfit gym in Bryanston, Johannesburg.
Trademark Construction
Trademark Construction is a well-known construction company based in Johannesburg. They have been one of the top construction companies for some of the major insurers in South Africa.
Fabcab
Fabcab is a laundry and household detergent subscription service that gives users an unlimited supply of household detergents for a low monthly price.
Daph’s Honey
Daph’s Honey is a mobile responsive website, started from scratch built to inform and engage potential independent business owners interested in starting their own honey accessories business.
Free Download
How to generate, close, and retain leads in 5 steps.