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STORY-BASED MARKETING

EXPERIENCES YOUR CUSTOMERS

WILL LOVE. 

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Convert visitors into customers

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Marketing messaging that sells

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Grow your brand impact

You have a marketing problem when…

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You need to get the word out

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The community around you isn’t what it could be

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Is your website is not selling

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The people you serve aren’t achieving everything they hope to

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Your marketing message is confusing customers

If you need an engaged fan-based, a bigger mailing-list, and more sales. Then you have a marketing problem.

Customers buy from brands that they understand the easiest.

Effective marketing needs repeatable systems that work.

People don't buy the best products & services

“They buy the products that communicate the clearest.”

Business Storytelling that sells

Marketing strategies that will grow your business

What makes us different

Story-Based Marketing

Customers love brands that invite them into a story. A story that helps the customer feel like a hero and positions the brand as a guide.

Understanding Human Psychology

Story is a sensemaking device for the brain. Conveying marketing messages in a way the brain understands, means a higher likelihood of being remembered.

Eco-systems that work

Whether offline or online. Every business has and needs a sales funnel. A perpetual system to attract, nurture, convert and retain customers.

Give your business the storytelling advantage.

Here’s how it works.

1. Book A Strategy Call

Receive an audit of where you are, along with improvement suggestions.

2. Select a Success Plan

Select from our range of solutions to will help you achieve the result you’re looking for.

3. Implement & Launch

We execute according to the plan, tweak, and watch your business grow.

Pricing

Select a package

Digital Authority Academy

Learn how to market yourself like a pro.
We host free and paid premium web classes and courses to help you own your industry.

Fractional CMO

Starting from
R18,000
  • Everything in Story Advantage
  • In-depth analysis of marketing campaigns
  • Monthly marketing strategy
  • Email campaigns
  • Advertising campaigns

Your marketing should be a simple, repeatable process that grows your business.

We understand what it’s like to spend money on marketing that drains funds and yields no result.
So we help you implement marketing strategies that create a return on your investment.

Customer Success Stories

Barry Mitchell

“Dramatic increase in results increasing my lead generation by 150%-200%! If you’re looking for a team you can trust, you are looking at the right team!”

Daleen Pretorius

Marlon and his team at Focal Shift developed and delivered a tailored and cost-effective social media campaign. They answered all my questions, and left no stone unturned!

Lead Consultant

Marlon August

Most businesses struggle to effectively position themselves. Not just with outbound communication but internal too. As a certified StoryBrand Guide and 15+ years marketing various brands, I am trained to help business leaders deploy impactful marketing strategies that will grow your business and unify your teams.

Marlon August

Most businesses struggle to effectively position themselves. Not just with outbound communication but internal too. As a certified StoryBrand Guide and 15+ years marketing various brands, I am trained to help business leaders deploy impactful marketing strategies that will grow your business and unify your teams.

Our Projects

Convert Visitors Into Customers

Crossfit Aurum

Crossfit Aurum

Crossfit Aurum is a long established certified Crossfit gym in Bryanston, Johannesburg.

November 2, 2020
Marlon
Trademark Construction

Trademark Construction

Trademark Construction is a well-known construction company based in Johannesburg. They have been one of the top construction companies for some of the major insurers in South Africa.

November 2, 2020
Marlon
Fabcab

Fabcab

Fabcab is a laundry and household detergent subscription service that gives users an unlimited supply of household detergents for a low monthly price.

November 2, 2020
Marlon
Daph’s Honey

Daph’s Honey

Daph’s Honey is a mobile responsive website, started from scratch built to inform and engage potential independent business owners interested in starting their own honey accessories business.

November 2, 2020
Marlon

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