FOCAL SHIFT COMMUNICATIONS
Marketers who just so happen to code…
A pragmatic approach to web development is what sets Focal Shift apart from the rest. Shifting the focus from the web asset as the end goal, to the end goal as the end goal – defining and gunning for results is the only way we get them.
It’s a shift from building web properties for the sake of ‘having an online presence’, to building customer experience journeys that shift your target’s focus from where they are right now, to where they want them to be.
It’s a digital eco-system approach, where various channels work together to steer the target towards subscribing to your service or buying your product.
We use tools and technology to make decisions based on hard data, and constantly test and fine-tune our strategy for better results.
“Begin with the end in mind”