We Build Digital Environments that Sell.

Most online businesses just don’t make money. Being a Digital Authority is key to increasing traffic to your offerings, so we created a step by step process to help you clarify your message, building constant content and maximise your return on your investment.


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Our Services

Clarify Your Message

No matter what your selling. You need to be clear in your communication. We help our Digital Authorities create clear messaging that converts.

Growth Hacking Strategy

Using data, product understanding, marketing, user psychology, and a ton of creativity to “pull” users into a product or service experience. Done through a framework that’s scalable and repeatable.

Analytics & Automation

Automation allows for scalability. We build the custom frameworks. Matching up traffic, tracking, retargeting and communication automation. Turning your digital environment into a powerful ecosystem that will drive clients through your sales funnel.


Our department offers full-service, à la carte discovery, strategy, and implementation offerings for Direct to Consumer (CTC) and Business-to-Business (B2B) advertisers.

Being a below-the-line agency meaning we understand the blocking and tackling needed to launch a sustainable business. With that in mind, we are not solely obsessed with the bottom line and detached from the realities of the modern consumer. Our dual sets of knowledge complement each other to create informed, long-game strategies that focus on generating revenue and providing value to our clients’ consumers.

Website Development

Our web designs that are mobile ready, lightweight, elegantly simple and functional that will allow you to scale your business. 

Social Media & Paid Media

We have one goal. To create content that engages. That means meeting business objectives, driving traffic or building engagement. Operating within a budget and specific timelines.

Paid Media

We have an intense curiosity and an ongoing “let’s test it and learn” approach drive this process, supplemented by technology stacks built to add additional, data-backed rigor.

Our team is unique in regard to its transparency and approach to tools. Exact details of all media purchased and the resulting data associated with those purchases are fully and openly shared with clients, including all rates paid, granular performance metrics, and anything else the clients may need.

Funnels & Funnel Automation

Web browsing today has rapidly changed. People want relevant content and to consume it in fast simple ways. Funnel automation helps to direct the right person to the right offer and enable them to make the best decision for them. Coupled with email and SMS automation we empower you to have a full communication suite helping you capture attention, nurture, and close prospects.

Our Process

Audit Digital Footprint

Using our proprietary tools we audit all digital assets & start plotting a strategy towards achieving goals.

Clarify Your Message

Using a 7 part framework we help your brand tell a clear and compelling story. 

Reconstruct & launch

Re-construct or re-engineer the current digital environment which may include acquiring new tools.


Generate content and distribute. Automate what is possible, monitor and tweak results.

Featured Work

Website Redesign

Uncovering Greatness

Uncovering Greatness is a full-screen design, built with E-commerce and affiliate functionality. Marketing automation, Google & Facebook Analytics.

Within the portfolio are Facebook & Google Ad Campaigns Examples.

Website Development

Elegant Job Recruiters Website Architecture

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Website Design

Monarch Language School Design

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Ready to Become a Digital Authority?

Limited space available. Join our client waiting list or Digital Authority Academy.
Join the waiting listJoin Digital Authority Academy

About US

Our goal with every client is to make them a Digital Authority. 

Using holistic, measurable strategies, We stitch company process & culture into digital efforts, unifying in & outbound content, establishing powerful marketing narratives.

  • Web Development
  • Creativity
  • SEO & Social

Creating quality content – What exactly does that mean?

Everyone has advice to offer regarding your online blog. It is an advicedu-jour type of environment. Each week, you can expect something new. The advice may work in the short-term, but in many cases, it eventually goes out of favor with either the search engines or...

Don’t forget to use social media

It’s amazing how many people starting a blog do not include social media as part of their strategy. The popularity of social media continues to grow and is likely to do so well into the future. Therefore, not using it is keeping you from recognizing your true...

“I recently had my first public training event to assist entrepreneurs in finding and connecting with the right customers, with money! Marlon and his team at Focal Shift developed and delivered a tailored and cost-effective social media campaign and generated specific leads for this event. They answered all my questions, and left no stone unturned! If you need to set up a social media campaign to bring tangible results and drive your turnover, connect to Marlon and the FSC team!”

Daleen Pretorius

Outline Advertising Agency

I specialise in helping entrepreneurs sell and generate income building businesses. In the last 18 months, Marlon and his team has assisted me in my lead generation. They have brought a dramatic increase in results increasing my lead generation by 150%-200%! If you’re looking for a team you can trust, you are looking at the right team!

Barry Mitchell

Uncovering Greatness

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For the next generation of big businesses

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