This is project was completed from scratch. This was a new product launched by the client. The process was simple.

  1. Get clear on the marketing message.
  2. Wireframe the website
  3. Oversee the website build
  4. Create the script for the video
  5. Work with the sales team
  6. Launch


The majority of homes in South Africa are either female-run and have domestic workers.¬† So the video and the product targets large mothers with families of more than 4 in a household, who don’t have the time to worry about shopping for detergents.

View live website 


Fabcab responsive