This is project was completed from scratch. This was a new product launched by the client. The process was simple.
- Get clear on the marketing message.
- Wireframe the website
- Oversee the website build
- Create the script for the video
- Work with the sales team
The majority of homes in South Africa are either female-run and have domestic workers. So the video and the product targets large mothers with families of more than 4 in a household, who don’t have the time to worry about shopping for detergents.